Reshaping Your Content Team in the Era of AI

Since AI exploded into our cultural consciousness, a common conception is that it is destined to replace humans completely. But if implemented properly, it will allow us to become more, not less, human.

CEO Magazine

Aug 30, 2024

When ChatGPT burst onto the scene in November 2022, one message dominated them all: AI is here to stay, and if you don’t get on board fast, you are already behind.

Peraton Chief Communication and Engagement Officer Matt McQueen calls it ‘the human–AI team’. He’s implemented that very idea at a federal government contractor that employs 19,000 (non-robot, human) people and grosses over seven billion dollars in annual revenue.

“We’re adopting AI methodically for our customers across defense, intelligence, civilian agencies and more,” McQueen said. “We primarily use AI to develop creative concepts quickly [and to] optimize our SEO and social media, [led by humans to achieve] detail, context and nuance that our work requires to be effective.”

McQueen predicted that AI won’t replace people, but instead will “increase our team’s agility and compress the time between starting and finishing a project”.

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ABOUT PERATON

Peraton is a national security company that drives missions of consequence spanning the globe and extending to the farthest reaches of the galaxy. As the world’s leading mission capability integrator and transformative enterprise IT provider, we deliver trusted, highly differentiated solutions and technologies that protect our nation and allies from threats across the digital and physical domains. Peraton supports every branch of the US Armed Forces, and we serve as a valued partner to essential government agencies who sustain our way of life. Every day, our employees do the can’t be done by solving the most daunting challenges facing our customers. Visit peraton.com to learn how we’re safeguarding your peace of mind.

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Lynelle Haugabrook
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